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Muzu TV signs deal with ITN Source enabling users to create online music video channels
The London-based start-up Muzu TV, an ad-supported video platform where fans can create custom online music video channels, has signed a deal with ITN to provide users access to more than 80,000 hours of content from ITN Source’s music archive. The archive also includes footage from Reuters, Granada, and Channel 4 interviews and performances, as well as interviews handpicked from ITN’s iconic shows such as The Tube, Tony Wilson’s So it Goes, Mike Mansfield’s Supersonic and The South Bank Show. “We are really excited about the partnership with ITN. This deal will give fans access to an extensive archive of incredible classic music content from the last few decades. In addition, through ITN On’s daily music news blasts that will be featured on our homepage fans will have access to music news as it happens from all over the world and the ability to offer exclusive new interviews with some of the world’s most popular musicians.” states Ciaran Bollard, MUZU TV Co-founder and Business Development Director.
Some of ITN Source’s most memorable music interviews include Michael Hutchence and Paula Yates meeting for the first time on The Tube, Shakin Stevens leaping on Richard Madelay on Calendar goes Pop and Madonna’s, Ella Fitzgerald’s and the Sex Pistols’ first UK TV appearances. The deal will also enable MUZU TV to add new content to the existing artists’ channels through the deals with major record labels unlocking the archive of incredible content for users.
Mark Wood Chief Executive of ITN said: ”MUZU TV offers great value to music fans bringing professional video content together on one place on the web. We have tens of thousands of hours of exciting music interviews and performances covering the history of recorded music, many of which have rarely been seen. We’re also producing exciting music news blasts via our multimedia division ITN On giving music fans more access to their favourite artists than ever before.”
Web: http://www.muzu.tv - http://www.itnsource.com - http://www.youtube.com/itn
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